• Created a network and built fruitful relationships with hundreds of administrators, teachers, parents, and students throughout Florida, as well as alumni around the nation. Developed and maintained a Salesforce database of contacts. Built a deep pipeline of print, web and video content to strategically align with Step Up For Students’ state legislative goals. Optimized deliverables for direct mail and social media campaigns, blog publishing, newsletters, annual and special projects. Supported dozens of school-choice advocates from my network by writing speeches for political, legislative and donor events. Collaborated with advocates on submitting opinion pieces and letters to newspaper editors. Result: The state of Florida created a new scholarship program to serve thousands of new families in 2019, thus achieving Step Up’s primary legislative goal.

• Played a critical role in developing Step Up's proprietary online education management app, the Teaching and Learning Exchange (TLE). Created and updated TLE resource material – online and print user-guide documentation, live and recorded webinars, and instructional videos. Led an implementation team responsible for planning and delivering trainings across the state of Florida. Supported hundreds of administrators and teachers in using the TLE, troubleshooting bugs and user errors, and submitting IT help desk requests. Created and led focus group of administrators, analyzed feedback, and presented data. Result: Usage of the TLE increased by 80 percent from 2015-2016, while the number of IT help desk requests fell by 50 percent.

• Created and managed Twitter accounts for ESPN (@ESPNFlorida) and The Gainesville Sun (@Gatorsports), both to the level of 20,000+ followers.

• Conceived, created, and managed a live college football pregame show with simultaneous on-site and online presence for Gainesville Sun/Gatorsports.com. “GS Live” was a two- to six-hour show featuring expert analysis, special guest interviews, live news reports, fan interactions, and live tailgating. What began as a Gator Gameday tent — from which to sell newspaper subscriptions, content and photos — evolved into a large-scale, multi-camera broadcast with interactive online/TV elements.  Result: From 2008-10, the GS Live brand was firmly established in a location across the street from the Gators’ stadium for all home games and on Jacksonville and Atlanta road trips. GS Live generated income with sponsorship opportunities and allowed for content promotion and community interaction. GS Live won a state award from the Florida Society of Newspaper Editors.

• Introduced live game/practice/press conference reporting to coverage of UF football before the advent of Twitter. Live reports fed directly to website and message boards to encourage interaction. Result: Hundreds of thousands of users read and participated in live coverage events, creating a habit. Two website competitors followed our lead.

• Honored with Division Two 2nd place award from FSWA (Florida Sports Writers Association) for 2006 special section previewing the defending national champion UF men’s basketball team.

• Developed online content and led promotional campaign for Best Damn Sports Show Period (BDSSP) All-Star Summer sweeps. Strategized, created and implemented daily promotions over two-month period. Directed conceptualization, production and on-time rollout of online games, contests and award-show voting in support of BDSSP special programming. Result: Millions of web users were directed to nightly sweeps programming and interactive online applications. BDSSP’s ratings during sweeps spiked to an all-time high. The initiative was lauded by Fox Sports Net and Foxsports.com (FS.com) executives as the most comprehensive and successful integration effort in history of Fox Sports.

• Published dozens of top-name entertainment and sports celebrity interviews for Foxsports.com under the title, “Backstage at the BDSSP,” taking advantage of studio guest appearances to create exclusive content for the web as well as the opportunity to cross-promote it on TV and online. Result: Created extension of the Best Damn brand to the web.

• Acted as liaison between Fox Sports Net and Foxsports.com programming, marketing and public relations departments, creating opportunities for cross-platform promotion. Coordinated hundreds of TV/web promotions for FSN/FS.com. Worked with team of 12 analysts (veteran ex-newspaper beat writers) on developing web and TV presence, coordinating segments on network and regional shows, working on improving voice and delivery on air. Coordinated and oversaw satellite feeds. Wrote TV scripts and web copy, worked with anchors on voice and delivery. Created web pages, directed web video features, secured and assembled exclusive unaired video from cable shows for show web sites. Conceived and created contests, oversaw launch and fulfillment. Result: Tens of millions of TV viewers and web users were directed to TV and web programming. Traffic to FS.com increased every month for more than a year. BDSSP was available in 80 million households.

• Created and upgraded website for BDSSP. Led conceptualization and planning for Fox Sports Net marketing, Foxsports.com marketing, sales and programming departments. Managed design, production and on-deadline delivery by freelance team. Oversaw implementation, on-time rollout and daily use by FS.com. Designed upgrade and delivered assets to FS.com production. Result: With a compelling interactive website, the number of TV promotions for online content doubled.

• Created/produced and promoted college football postseason 2000 website for Foxsports.com. Led planning, design and production of team of Web producers and writers. Partnered with Playstation2’s “College Gamebreaker” video game to deliver video and statistics of a simulated national championship tournament. Video and web promotion aired on Fox Sports Net’s “Hardcore Football” show. Result: Acknowledged by Foxsports.com executive editor Rick Jaffe for initiating the best interaction to date between Foxsports.com and Fox Sports Net. Hundreds of thousands of TV viewers were directed to the website.

• Launched web presence for Fox Sports Radio, “The Last Word with Jim Rome”, “Beyond the Glory”, “You Gotta See This!”, “Sunday Night Fights” and the official websites for Lisa Guerrero and Leeann Tweeden. Managed design, on-time rollout and daily use of the sites, creating exclusive video and print content, contests, interactivity and promotion on TV and online. Created the moniker “Lisa G.” so as to identify and market Guerrero’s brand on TV and online. Result: Millions of TV viewers and web users were referred to TV, radio and online programming.

• Oversaw redesign of WFLA.com (Tampa Bay’s NBC-TV affiliate website) and its move to Tampa Bay Online publishing system. Assumed control of daily web operations, including production, promotion and communication with MSNBC network. Result: The top-rated TV news operation in the state of Florida trumpeted its newly designed website to millions of viewers. Daily promotion of online content and resources was uninterrupted, and the number of TV promotions doubled.

• Acted as liaison between Tampa Bay Online, The Tampa Tribune and NBC’s Newschannel 8 WFLA. Created/coordinated hundreds of cross TV/web/newspaper initiatives, recommended opportunities for multimedia projects and promotions in daily senior editors meetings. Wrote promotional print copy, web copy and TV scripts. Produced and managed webpages, projects and web video to support TV programming and print content. Result: Created unique shared multimedia content by incorporating three properties, reaching millions of TV viewers, daily newspaper readers and web users. TBO was an early international example of successful media convergence.

• Created Sports.TBO.com, the homepage for all Tampa Tribune/WFLA sports content, as well as sections for each team and sport covered.